Published January 1997 by Random House Trade .
Written in EnglishRead online
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Lester Wunderman's Being Direct: Making Advertising Pay truly is Being Direct book informative and entertaining. It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner.
Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six › Books › Business & Money › Management & Leadership.
Being Direct的话题 (全部 条) 什么是话题 无论是一部作品、一个人，还是一件事，都往往可以衍生出许多不同的话题。将这些话题细分出来，分别进行讨论，会有更多收获 Being assertive and direct does not need to mean being cold and hard.
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It is an American success story. In JuneMr. Wunderman's formal education ended after one year of college because his family was struck by the Great Detailed plot synopsis reviews of Being Direct: Making Advertising Pay Mr. Wunderman is the legendary marketing genius who rose from poverty in New York City during the Depression to pioneer much of the way direct advertising is done Being direct is a much better option than not.
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